What we did

  • 10x increase in response rate
  • Higher engagement among new owners.

Why we did it

The Toyota Dealership Association of BC operates on behalf of 34 member dealerships throughout the province of British Columbia to:

  • Drive foot traffic to individual dealerships.
  • Encourage use of dealership service centres.

Encourage test drives on new Toyota models.

How we did it

  • 34 customized list segments.
  • Campaigns deployed in four languages – English, Traditional Chinese, Simplified Chinese and Punjabi.
  • Dynamic content ensures offers and response channels tailored to each subscriber.
  • Highly personalized salutations and subject lines to maximize response.
  • Automated welcome campaigns to new owners personalized to vehicle purchased and dealership chosen.

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