What we did

  • Dramatic growth in same-store sales.
  • Increased brand awareness and word of mouth advertising.
  • Higher average basket size both online and off.
  • More foot traffic to the bricks and mortar store.

Why we did it

Dianes LingerieĀ is a boutique lingerie store in South Vancouver. An established retail fixture, the store was facing stagnant sales growth and losing market share. The business needed to reinforce the store’s position as an exclusive boutique providing fashionable, high-end, quality lingerie for women of all sizes and ages.

How we did it

  • Direct mail campaigns to current and past customers.
  • Targeted email announcements deployed to targeted database segments.
  • New, conversion optimized website.
  • Loyalty program & membership card.
  • Integrated advertising campaigns included print, radio, transit, and online media placements.
  • Bra fit guide mailed to high value customers introducing referral bonus and incentivizing women to shop with a friend.

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