Destination BC is the DMO for the Province of British Columbia. The organization manages and expansive and complex marketing effort for one of the most desirable vacation destinations in the world. Keeping industry stakeholders – from owner/operators to corporate partners, government and municipal / regional DMOs – informed about efforts on their behalf is crucial to the success of its programs. Destination BC needed an efficient, effective way to put the right information into the hands of key individuals, quickly and accurately. At the same time, Destination BC’s marketing efforts increasingly compete for marketing dollars with privately operated online travel and review sites.