What we did

  • Improved communication with industry stakeholders, including governments, owner/operators, regional and municipal DMOs and corporate partners.
  • Participation rates in tourism training and marketing programs remains high.
  • Media coverage and awareness of the province as a desirable year-round destination.

Why we did it

Destination BC is the DMO for the Province of British Columbia. The organization manages and expansive and complex marketing effort for one of the most desirable vacation destinations in the world. Keeping industry stakeholders – from owner/operators to corporate partners, government and municipal / regional DMOs – informed about efforts on their behalf is crucial to the success of its programs. Destination BC needed an efficient, effective way to put the right information into the hands of key individuals, quickly and accurately.

At the same time, Destination BC’s marketing efforts increasingly compete for marketing dollars with privately operated online travel and review sites.

How we did it

  • updates, offers and promotions delivered directly to industry partners increases participation in programs across all areas of the organization.
  • mobile optimized templates customized for each channel and program ensure every email is on brand and on message.
  • program results delivered directly to accommodations and attractions owners include specific metrics for their individual properties.
  • monthly corporate newsletter keeps stakeholders throughout the province updated on new programs, awards, and successes.
  • stories and assets delivered to journalists via email increase media coverage of the province.

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