April 11th, 2016 • 1949 views
Let’s assume you’ve written a fantastic email (you’re reading this blog, you know you’re awesome). But when you send it, your open rate isn’t the best. It’s not the content, because it was expertly written. It’s not the subject line; it’s witty and original and made your superiors laugh. What could it be? There’s a good chance you’ve overlooked your preheader text.Read more
March 11th, 2016 • 1846 views
Email has the highest ROI of any marketing channel currently available (Venture Beat, December 2015). However, you have to make your email work for you. Dynamic messaging or one-on-one messaging involves creating personalized content based on customer preferences that speaks more loudly to each recipient.Read more
December 22nd, 2015 • 1815 views
On November 19, we co-hosted our first Digital Toolbox event with engageQ’s Tod Maffin and our Director of Business Development, Guy Steeves. It was well-attended (thank you all) and we received some great feedback and will take all that into consideration when we announce our next session.Read more
October 30th, 2015 • 1610 views
Writing a company blog on a regular basis takes a lot of work and commitment. Creating valuable content that attracts prospects and keeps them coming back for more is even harder. In this post we’re going to assume you’ve mastered the skill of content creation and are already posting great content regularly.Read more
October 4th, 2015 • 1724 views
You know that your SQLs (Sales Qualified Leads) are where the money is hiding in your leads list. But how to follow up with this elusive group of prospects who are almost, but not quite, ready to buy?
There are two types of Sales Qualified Leads in most marketing automation systems.
September 24th, 2015 • 2032 views
Over a year after its implementation, CASL is still a source of confusion for business owners, lawyers and marketers alike. Although there have been three significant CASL fines issued so far, very little real information has been shared about the hows or why’s of these decisions by the CRTC.Read more