Helping Your Emails get a-(pre)head(er)!

April 11th, 2016 • 1976 views

Let’s assume you’ve written a fantastic email (you’re reading this blog, you know you’re awesome). But when you send it, your open rate isn’t the best. It’s not the content, because it was expertly written. It’s not the subject line; it’s witty and original and made your superiors laugh. What could it be? There’s a good chance you’ve overlooked your preheader text.

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4 Ways to Customize your Email

March 11th, 2016 • 1885 views

Email has the highest ROI of any marketing channel currently available (Venture Beat, December 2015). However, you have to make your email work for you. Dynamic messaging or one-on-one messaging involves creating personalized content based on customer preferences that speaks more loudly to each recipient.

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Digital Forecast: The Future of Email Marketing

December 22nd, 2015 • 1848 views

On November 19, we co-hosted our first Digital Toolbox event with engageQ’s Tod Maffin and our Director of Business Development, Guy Steeves. It was well-attended (thank you all) and we received some great feedback and will take all that into consideration when we announce our next session.

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How to Get the Most From Your Blog

October 30th, 2015 • 1635 views

Writing a company blog on a regular basis takes a lot of work and commitment. Creating valuable content that attracts prospects and keeps them coming back for more is even harder. In this post we’re going to assume you’ve mastered the skill of content creation and are already posting great content regularly.

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Close More Leads with Marketing Automation

October 4th, 2015 • 1753 views

You know that your SQLs (Sales Qualified Leads) are where the money is hiding in your leads list. But how to follow up with this elusive group of prospects who are almost, but not quite, ready to buy?
There are two types of Sales Qualified Leads in most marketing automation systems.

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Updated: CASL Resource Centre

September 24th, 2015 • 2077 views

Over a year after its implementation, CASL is still a source of confusion for business owners, lawyers and marketers alike. Although there have been three significant CASL fines issued so far, very little real information has been shared about the hows or why’s of these decisions by the CRTC.

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