5 Tips to Increase Website Conversion Rates

October 27th, 2016 • 1640 views

It’s often the little things that catch our interest in day to day life. The same is true on your website – a few small changes can drastically improve your conversion rates. At this year’s CIMC conference in Squamish, many of the speakers reinforced the message that seemingly small details about your web presence can…

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Your Emails are About to Look Better in Gmail!

September 19th, 2016 • 1775 views

The team at Gmail made a huge announcement earlier this week: Gmail is rolling out an update for its web client, its Gmail app (on Android and iOS) and its inbox app (Android and iOS) that will give support for <style> tags and media queries. What is changing, exactly? Well, let’s take a look!   Support for…

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3 Reasons You Can’t Get Prospects to Respond

September 12th, 2016 • 1657 views

You would think that since everyone has their phones on 24/7, sales people would find it easy to connect with prospects and the number of inbound calls to companies would be up. You might think that, but you’d be wrong. Sales teams are having more trouble than ever getting prospects to respond to calls and emails. HubSpot’s State of…

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7 NEW Video Stats That Redefine Content Marketing in 2017

September 12th, 2016 • 2016 views

People like video. In fact, video dominated the Internet during the Rio 2016 Olympic Games. YouTube has been the world’s second largest search engine for years. Email campaigns that contain video benefit from higher clickthrough rates and websites featuring video rank higher in search engines. But video can also be expensive to produce – so…

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Six Ways to Learn More About Your Customers’ Purchasing Habits

June 10th, 2016 • 1788 views

If your sales are not what you had hoped for or the phone isn’t ringing as often as it should, the solution could be hiding in your data. The biggest challenge that a company faces today is actually using the data they have on hand in a way that boosts their bottom line. Taking the…

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Is Your Email Being Read?

April 15th, 2016 • 1962 views

In today’s digital marketplace, making sure your message is seen and heard can be a challenge. Mobile-responsive email is just ONE part of the equation when it comes to lead generation and building customer relationships. Here are some of the best customization and personalization practices when it comes to mobile-responsive email.

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