Writing a company blog on a regular basis takes a lot of work and commitment. Creating valuable content that attracts prospects and keeps them coming back for more is even harder. In this post, we’re going to assume you’ve mastered the skill of content creation and are already posting great content regularly, and talk about how to get the most from your blogging.
Be Smart With CTAs (Calls-To-Actions)
Nothing spoils an online experience like a poorly executed CTA. Wording, design, and placement all impact how your CTA performs. CTAs should compliment your content rather than slap the reader upside the head with a hard sell. Nobody likes a needy sales pitch. Earn your reader’s trust through great advice and the clicks will come naturally.
Have an Email Subscription Form
If someone is reading your blog post, chances are they’re interested in what you have to offer. Provide them the opportunity to stay up-to-date by signing up for regular emails. Before setting up a form, be sure to research your country’s spam legislation. In Canada, we have some pretty strict laws coming down the pipes. Click here to learn more about Canada’s anti-spam legislation and how to remain CASL compliant.
Send a Personalized Welcome Email
There’s a false perception that automated emails have to be cold and mechanical. Don’t abuse a great opportunity to establish trust and relationship by spamming your new subscriber with the same old un-attached dribble. Even automated messages can be warm and inclusive. Take the time to craft a welcome message that sets you apart from your competitors and gives your readers a glimpse of what’s to come. If you’re just getting started, here’s a great post on what to include in your welcome message.
Offer Additional Content
Sometimes you can’t cover a subject as in depth as you’d like in a blog post, but that doesn’t mean you can’t let the reader dig deeper into a topic. Creating additional downloadable content is a great way to engage a visitor, establish authority, and provides you with yet another opportunity to capture a lead.
Use Social Sharing Buttons
People love to share great content their community will like. 20 years ago they shared over the phone, today many people share via social media. Make sure to include social sharing buttons on your blog so your readers can spread your message further.
Ask For Feedback
Many times bloggers are hesitant to ask for feedback or comments. It’s easier to be passive and hope for the best than to stick your neck out and accept the good & bad that can come in return. Here are a few reasons you should ask for feedback on your blog:
- DATA Analytics – The numbers tell you only part of a much bigger story. They don’t tell you about what your readers feel, or why they agree/disagree with you. Ask your readers what they think about your content. You’ll never get better if you don’t learn from your experience.
- Content Ideas – What better way to source out new content than by tapping your readers for their ideas. Ask them about what they’re curious about. Keep them engaged by creating content around your readers and their interests.
- Search Rankings – Comments affect your blog’s ranking on search engines. Make sure your comments section is turned on, and that you’re encouraging discussion by asking for feedback.