Seems like everyone is buzzing about content marketing these days, and with good reason. Content is the fuel that feeds everything online. But when the brand must become the publisher, small and medium enterprise businesses are faced with a daunting task.
The days of just buying an ad and relying on ‘someone else’ to figure out the content thing are long past. It takes a huge commitment – time, people, money, and resources – to maintain a serial publishing effort. How do small and mid-sized companies compete with innovative content, while keeping the core business running and without breaking the bank?
We found some of the answers in this round-up of case studies from around the web – real businesses just like yours that are effectively using content marketing today. Plus a few spectacular big-business examples just for inspiration!
- Magnolia Hi Fi |This 7-Step Content Marketing Plan Earned an $87 Million Paycheck
- Mashable | How 3 Companies Took Content Marketing to the Next Level
- Content Marketing Institute | How Dive Right Brought Content Marketing into their Mix
- State of Digital | Four Content Marketing Case Studies