Other posts in the category Email Marketing :

We Still Like Email.


May 8th, 2018 • 1605 views

When it comes to receiving information online, most of us still prefer email among all other digital channels. How many is most of us? The answer may surprise you.

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Canada’s Anti-Spam Law Reviewed, Changes Recommended


December 19th, 2017 • 999 views

This fall, Canada’s House of Commons Standing Committee on Industry, Science, and Technology (“INDU”) was charged with completing a legally required review of Canada’s anti-spam law, commonly referred to as CASL. The committee held a series of hearings this fall, including submissions from the Burnaby Board of Trade and Canadian Chamber of Commerce that our…

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Content or Clutter?


December 7th, 2017 • 986 views

For the last 20 years, social media “gurus” and digital marketing “experts” have shouted from the rooftops that content is king. The result? We are awash in what is mostly sub-par content that has either no relevance to the end user or has done nothing to increase sales, leads or any sort of customer growth…

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#LitmusLive Delivers!


September 7th, 2017 • 1376 views

As some of you may know, I spent the first week of August at the Litmus email developers conference in Boston. After a week of email geekery (and eating my way around the city of Boston), I can officially say that this year was jam-packed with delicious email goodness! I’ll be sharing all the details about…

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Federal Government Delays Parts of CASL, Promises Review


June 9th, 2017 • 1530 views

By now you’ve heard the whoops of joy emanating from the email marketing department. Why? Canada’s federal government issued an order in council stopping Canadians from filing civil suits for damages arising from spam. Specifically, the order delays “the Coming into Force date of sections 47 to 51 and 55 of Canada’s Anti-spam Law, which provides…

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Email Marketing is Magic: Recap of CIMC 2017


May 1st, 2017 • 1616 views

Judging from the amazing response we got following Paula’s presentation “We’ve Been Watching You,” email marketing is definitely not dead and definitely should be part of your lead generation campaigns starting right now. Being the email marketing sponsor for a major conference is intense. It’s also a fantastic opportunity for us to put our agency software…

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