Other posts in the category Content Marketing :

Content or Clutter?


December 7th, 2017 • 988 views

For the last 20 years, social media “gurus” and digital marketing “experts” have shouted from the rooftops that content is king. The result? We are awash in what is mostly sub-par content that has either no relevance to the end user or has done nothing to increase sales, leads or any sort of customer growth…

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Seven Spooky Stats That Could Redefine Marketing in 2018


October 30th, 2017 • 880 views

WARNING: Not safe for marketers with high anxiety or certain medical conditions. Your 2018 marketing plan could be at risk.   Are you ready for some scary truths about marketing in 2018? According to Joe Pulizzi and Robert Rose, the profession of marketing as we know it is dying a not so slow but definitely…

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CASL Enforcement Heating Up


November 30th, 2016 • 1748 views

What do an online dating site, a multinational food manufacturer, a Canadian airline, and an online training provider have in common? They have all, within the last year, been found to be in violation of CASL law. Plenty of Fish, Kellogg’s, Porter Airlines, and Quebec-based Compu.finder have each run afoul of the CRTC and together,…

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Decentralized Marketing Is Useless Without a Solid Buyer Persona


October 27th, 2016 • 1770 views

HubSpot has been pulling all sorts of great data with their 2016 State of Inbound report. One area was full of surprises. They asked what sort of content people actually want to see vs what sort of content we marketers are producing. The results of the survey have led to the term ‘Decentralized Marketing’.  This…

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7 NEW Video Stats That Redefine Content Marketing in 2017


September 12th, 2016 • 1832 views

People like video. In fact, video dominated the Internet during the Rio 2016 Olympic Games. YouTube has been the world’s second largest search engine for years. Email campaigns that contain video benefit from higher clickthrough rates and websites featuring video rank higher in search engines. But video can also be expensive to produce – so…

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How to Get the Most From Your Blog


October 30th, 2015 • 1503 views

Writing a company blog on a regular basis takes a lot of work and commitment. Creating valuable content that attracts prospects and keeps them coming back for more is even harder. In this post we’re going to assume you’ve mastered the skill of content creation and are already posting great content regularly.

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