Other posts by Paula Skaper :

We Still Like Email.


May 8th, 2018 • 1605 views

When it comes to receiving information online, most of us still prefer email among all other digital channels. How many is most of us? The answer may surprise you.

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B2B Marketing Trends: How B2B Buyers Are Making Purchasing Decisions


May 1st, 2018 • 1896 views

B2B selling has changed dramatically over the past several years. Find out how today’s B2B buyers find out about the products and services they buy.

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Canada’s Anti-Spam Law Reviewed, Changes Recommended


December 19th, 2017 • 1000 views

This fall, Canada’s House of Commons Standing Committee on Industry, Science, and Technology (“INDU”) was charged with completing a legally required review of Canada’s anti-spam law, commonly referred to as CASL. The committee held a series of hearings this fall, including submissions from the Burnaby Board of Trade and Canadian Chamber of Commerce that our…

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Seven Spooky Stats That Could Redefine Marketing in 2018


October 30th, 2017 • 880 views

WARNING: Not safe for marketers with high anxiety or certain medical conditions. Your 2018 marketing plan could be at risk.   Are you ready for some scary truths about marketing in 2018? According to Joe Pulizzi and Robert Rose, the profession of marketing as we know it is dying a not so slow but definitely…

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Federal Government Delays Parts of CASL, Promises Review


June 9th, 2017 • 1530 views

By now you’ve heard the whoops of joy emanating from the email marketing department. Why? Canada’s federal government issued an order in councilĀ stopping Canadians from filing civil suits for damages arising from spam. Specifically, the order delays “the Coming into Force date of sections 47 to 51 and 55 of Canada’s Anti-spam Law, which provides…

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Latest CASL Fine May Be Small, But Implications are Big


March 14th, 2017 • 1592 views

The CRTC has issued an administrative monetary penalty (AMP) against a Toronto man for 10 alleged violations of Canada’s Anti-Spam Law. According to the CRTC notice of enforcement, William Rapanos committed 10 violations during the third quarter of 2014. The emails in question appear to have been text-only email messages offering flyer printing and distribution…

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