Other posts by Kerry Sauriol :

Content or Clutter?

December 7th, 2017 • 1207 views

For the last 20 years, social media “gurus” and digital marketing “experts” have shouted from the rooftops that content is king. The result? We are awash in what is mostly sub-par content that has either no relevance to the end user or has done nothing to increase sales, leads or any sort of customer growth…

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Email Marketing is Magic: Recap of CIMC 2017

May 1st, 2017 • 1860 views

Judging from the amazing response we got following Paula’s presentation “We’ve Been Watching You,” email marketing is definitely not dead and definitely should be part of your lead generation campaigns starting right now. Being the email marketing sponsor for a major conference is intense. It’s also a fantastic opportunity for us to put our agency software…

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Decentralized Marketing Is Useless Without a Solid Buyer Persona

October 27th, 2016 • 1928 views

HubSpot has been pulling all sorts of great data with their 2016 State of Inbound report. One area was full of surprises. They asked what sort of content people actually want to see vs what sort of content we marketers are producing. The results of the survey have led to the term ‘Decentralized Marketing’.  This…

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Six Ways to Learn More About Your Customers’ Purchasing Habits

June 10th, 2016 • 1788 views

If your sales are not what you had hoped for or the phone isn’t ringing as often as it should, the solution could be hiding in your data. The biggest challenge that a company faces today is actually using the data they have on hand in a way that boosts their bottom line. Taking the…

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4 Ways to Customize your Email

March 11th, 2016 • 1905 views

Email has the highest ROI of any marketing channel currently available (Venture Beat, December 2015). However, you have to make your email work for you. Dynamic messaging or one-on-one messaging involves creating personalized content based on customer preferences that speaks more loudly to each recipient.

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Digital Forecast: The Future of Email Marketing

December 22nd, 2015 • 1860 views

On November 19, we co-hosted our first Digital Toolbox event with engageQ’s Tod Maffin and our Director of Business Development, Guy Steeves. It was well-attended (thank you all) and we received some great feedback and will take all that into consideration when we announce our next session.

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