Other posts by Everett Tang :

CASL Enforcement Heating Up

November 30th, 2016 • 2022 views

What do an online dating site, a multinational food manufacturer, a Canadian airline, and an online training provider have in common? They have all, within the last year, been found to be in violation of CASL law. Plenty of Fish, Kellogg’s, Porter Airlines, and Quebec-based Compu.finder have each run afoul of the CRTC and together,…

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3 Reasons You Can’t Get Prospects to Respond

September 12th, 2016 • 1641 views

You would think that since everyone has their phones on 24/7, sales people would find it easy to connect with prospects and the number of inbound calls to companies would be up. You might think that, but you’d be wrong. Sales teams are having more trouble than ever getting prospects to respond to calls and emails. HubSpot’s State of…

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Is Your Email Being Read?

April 15th, 2016 • 1946 views

In today’s digital marketplace, making sure your message is seen and heard can be a challenge. Mobile-responsive email is just ONE part of the equation when it comes to lead generation and building customer relationships. Here are some of the best customization and personalization practices when it comes to mobile-responsive email.

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Helping Your Emails get a-(pre)head(er)!

April 11th, 2016 • 1976 views

Let’s assume you’ve written a fantastic email (you’re reading this blog, you know you’re awesome). But when you send it, your open rate isn’t the best. It’s not the content, because it was expertly written. It’s not the subject line; it’s witty and original and made your superiors laugh. What could it be? There’s a good chance you’ve overlooked your preheader text.

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