We Still Like Email.

May 8th, 2018 • 1982 views

When it comes to receiving information online, most of us still prefer email among all other digital channels. How many is most of us? The answer may surprise you.

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B2B Marketing Trends: How B2B Buyers Are Making Purchasing Decisions

May 1st, 2018 • 2299 views

B2B selling has changed dramatically over the past several years. Find out how today’s B2B buyers find out about the products and services they buy.

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Canada’s Anti-Spam Law Reviewed, Changes Recommended

December 19th, 2017 • 1261 views

This fall, Canada’s House of Commons Standing Committee on Industry, Science, and Technology (“INDU”) was charged with completing a legally required review of Canada’s anti-spam law, commonly referred to as CASL. The committee held a series of hearings this fall, including submissions from the Burnaby Board of Trade and Canadian Chamber of Commerce that our…

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Content or Clutter?

December 7th, 2017 • 1208 views

For the last 20 years, social media “gurus” and digital marketing “experts” have shouted from the rooftops that content is king. The result? We are awash in what is mostly sub-par content that has either no relevance to the end user or has done nothing to increase sales, leads or any sort of customer growth…

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Seven Spooky Stats That Could Redefine Marketing in 2018

October 30th, 2017 • 1061 views

WARNING: Not safe for marketers with high anxiety or certain medical conditions. Your 2018 marketing plan could be at risk.   Are you ready for some scary truths about marketing in 2018? According to Joe Pulizzi and Robert Rose, the profession of marketing as we know it is dying a not so slow but definitely…

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#LitmusLive Delivers!

September 7th, 2017 • 1609 views

As some of you may know, I spent the first week of August at the Litmus email developers conference in Boston. After a week of email geekery (and eating my way around the city of Boston), I can officially say that this year was jam-packed with delicious email goodness! I’ll be sharing all the details about…

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