Content Marketing

Content marketing is all about attracting and converting visitors with free content that offers answers to their questions and concerns.

When executed properly, content marketing generates traffic, converts leads and creates brand advocates.

That’s where we come in. We help you shape content for your target market, presenting it in a way that connects with your prospects.

We’re the Kings of Show & Tell.

Content marketing graphic

Here’s why offering free information will make you money:

  1. Leads from content marketing cost on average 61% less than outbound marketing leads. (Marketing Profs)

    Businesses that use inbound marketing strategies for lead generation consistently report lower cost-per-lead (CPL) rates than those using outbound or traditional marketing strategies.

  2. Blogs are 63% more likely to influence purchase decisions than magazines. (Content Plus)

    You will generate more sales when you effectively answer the questions your visitors are asking about your product, service and brand. If you’re not answering these questions, your visitors will find a competitor who can.

  3. 70% of consumers prefer getting to know a company via articles rather than ads. (Content Plus)

    What’s not to like about a company that provides better customer service through valuable, relevant content?

Cover of 6 Pillars of a Likeable Facebook Page eBook

6 Pillars of a Likeable Facebook Page

Turn your company’s Facebook business page into a traffic-generating machine.

How we do content marketing:

Buyer Personas

Our inbound marketing strategists craft buyer personas based on your current customers’ characteristics and buying behavior.

Rich Content

Rich content provides value to your visitors, establishing you as an authority and encouraging word-of-mouth. We develop ebooks, white papers, tip-sheets and videos that boost your search ranking and fill your database with qualified leads you can hand off to your sales team.

How’s that for a return on investment?

Publishing Schedule

We map your customer’s buying journey based on past behavior, then develop a schedule to offer them rich, valuable content when they’re most likely to engage with your brand.

Marketing Analytics

Real-time access to your own reporting dashboard means you’re never left wondering what’s happening. Login from your office, home or on a mobile device to track your content’s success.

Losing Sales on Your Website?

Speak to a strategist about how inbound marketing can generate leads for your business.

Contact Us