Email Marketing is Magic: Recap of CIMC 2017


May 1st, 2017 • 177 views

Judging from the amazing response we got following Paula’s presentation “We’ve Been Watching You,” email marketing is definitely not dead and definitely should be part of your lead generation campaigns starting right now. Being the email marketing sponsor for a major conference is intense. It’s also a fantastic opportunity for us to put our agency software…

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Latest CASL Fine May Be Small, But Implications are Big


March 14th, 2017 • 404 views

The CRTC has issued an administrative monetary penalty (AMP) against a Toronto man for 10 alleged violations of Canada’s Anti-Spam Law. According to the CRTC notice of enforcement, William Rapanos committed 10 violations during the third quarter of 2014. The emails in question appear to have been text-only email messages offering flyer printing and distribution…

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Inbound + Outbound = Allbound Marketing


January 27th, 2017 • 507 views

“Companies that are serious about growth don’t view strategy through the prism of inbound or outbound – they view it through the prism of allbound. The truth is that both, done properly, reinforce and make the other stronger.” Doug Davidoff, Founder and CEO of Imagine Business Development Allbound.  I like that.   One of the…

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CASL Enforcement Heating Up


November 30th, 2016 • 520 views

What do an online dating site, a multinational food manufacturer, a Canadian airline, and an online training provider have in common? They have all, within the last year, been found to be in violation of CASL law. Plenty of Fish, Kellogg’s, Porter Airlines, and Quebec-based Compu.finder have each run afoul of the CRTC and together,…

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Decentralized Marketing Is Useless Without a Solid Buyer Persona


October 27th, 2016 • 791 views

Hubspot has been pulling all sorts of great data from their 2016 State of Inbound report.  One area was full of surprises. They asked what sort of content people actually want to see vs what sort of content we marketers are producing. The results of the survey have led to the term ‘Decentralized Marketing.’  This…

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5 Tips to Increase Website Conversion Rates


October 27th, 2016 • 485 views

It’s often the little things often catch our interest in day to day life. The same is true on your website – a few small changes can drastically improve your conversion rates. At this year’s CIMC conference in Squamish, many of the speakers reinforced the message that seemingly small details about your web presence can…

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